Who We Are
Assets for Media Management
VIVIAN WANG
CEO & Principal
Vivian Wang joined Active in 2014 and has been taking on the role of Managing Director of China ever since. She created Active China from scratch, building up the team and establishing the networks internationally and domestically. Independent, with an unrivaled vantage point of the media industry, Active China has helped large and small brands and agencies achieve a higher ROI, leveraging incremental value in the same quality properties and services they already purchase.
PIERRE E. COHADE
Chairman
Pierre E. Cohade has lived and worked globally in four con-tinents, building and leading multi-billion dollars business-es, in many cases after turning them around. He currently serves as Non Executive Director on the boards of Johnson Control International (NYSE: JCI),
Deutsche Bank China, and CEAT (NSE:CEATLTD). He is also Chairman of IMA’s CEO Forum for China, Asia lead-ing peer to peer organization, and he is the Founder and Principal of Artemis Ventures, an advisory and investment firm based in Hong-Kong. In 2022， Cohade officially joined Active China in June， establishing new idea ‘Assets for Media’ .
Partners
Collaborating with experts
Remarketing Partners
We achieve a premium for our clients' assets that could never be achieved in a traditional liquidation.
We offer a wide range of opportunities for excess inventory and other assets. This creates a significant financial advantage that can be used to fund new marketing initiatives, solve inventory problems, drive sales or develop new distribution channels.
Media Owners & Agencies
We deliver global creative marketing solutions at a local or international scale in respect of your strategy.
We enable our media partners to fund pertinent operating expenses and bring them incremental customers that complement their business.
Clients
We enable our clients to leverage their product or services to extend and optimize marketing budget. We work in lock-step with our clients’ agency partner(s) to execute the media at clients’ specifications, terms and benchmark pricing.
We strive to build strong and sustainable relationships with our clients because we believe that looking after each other triggers new ideas and better understanding.
